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Realtor Specialties | Designations

In addition to the wealth of knowledge Realtors must possess to stay abreast of the ever-changing real estate market, many Realtors take advanced training courses to become specialists in selected areas and enhance their service levels to their clients. Available to Realtors only, these designations are conferred by the National Association of Realtors after successful completion of course work, testing and expertise by the Realtor.


The National Association of Realtors (NAR) has nine affiliated Institutes, Societies, and Councils that provide a wide-ranging menu of programs and services that increase a Realtor's skills, productivity and knowledge. In addition, NAR offers five certification programs to its members.


ABR, Accredited Buyer Representative
With more than 40,000 members, the Real Estate Buyer's Agent Council (REBAC) is the largest association of real estate professionals focusing on all aspects of buyer representation. More than 30,000 ABR designees have completed the REBAC course, passed the test and provided documentation of buyer agency experience. Contact REBAC at (800) 648-6224 or visit www.REBAC.net.


ABRM, Accredited Buyer Representative Manager
Geared to real estate firm brokers, owners and managers that have or want to incorporate buyer representation into their daily practice, designees have taken and passed both the ABR and ABRMSM course and provided documentation of past management experience. Contact REBAC at (800) 648-6224 or visit www.REBAC.net.

ALC, Accredited Land Consultant
ALCs are the recognized experts in land brokerage transactions of five specialized types: (1) farms and ranches; (2) undeveloped tracts of land; (3) transitional and development land; (4) subdivision and wholesaling of lots; and (5) site selection and assemblage of land parcels. Acquire valuable skills through educational offerings leading to the ALC designation. For information on the ALC designation, contact the Realtors Land Institute at (800) 441-5263 or visit www.RLILand.com.

CCIM, Certified Commercial Investment Member
CCIMs are recognized experts in commercial real estate brokerage, leasing, valuation and investment analysis. The CCIM business network includes more than 7,500 designees and an equal number of candidates principally in North America, but also in Asia and Europe. CCIMs are backed by a respected education program, as well as superior technology products and business resources. For more information, contact the CCIM Institute at (800) 621-7027 or visit www.CCIM.com.


CIPS, Certified International Property Specialist
The CIPS network is comprised of 1,500 real estate professionals from 50 countries who deal in all types of real estate, but with one common element: they are focused specifically on the international market. Whether traveling abroad to put together deals, assisting foreign investors, helping local buyers invest abroad, or serving an immigrant niche in local markets, CIPS designees are consumers' best resource to ensure that they are dealing with a professional skilled in the specific aspects of international real estate. For more information, contact NAR Customer Service at (800) 874-6500 or visit the CIPS section of www.Realtor.org.


CPM, Certified Property Manager
Valuable real estate management skills are learned through the educational offerings leading to the CPM designation. CPM members have the competitive edge in every area of real estate management from residential to commercial to industrial. For more information, contact the Institute of Real Estate Management (IREM) customer service at (800) 837-0706, ext. 4650, or visit www.IREM.org.


CRB, Certified Real Estate Brokerage Manager
The Certified Real Estate Brokerage Manager (CRB) designation is recognized industry-wide as the measure of success in brokerage and real estate business management. The designation is awarded by the Council of Real Estate Brokerage Managers to Realtors who have completed the Council's advanced educational and professional requirements. For more information, contact the Council of Real Estate Brokerage Managers at (800) 621-8738 or visit www.CRB.com.


CRS, Certified Residential Specialist
The CRS designation is awarded to experienced Realtors who complete advanced training in listing and selling, and meet rigorous production requirements. For more information, contact the Council of Residential Specialists at (800) 462-8841 or visit www.CRS.com.


CRE, Counselor of Real Estate
The Counselor of Real Estate (CRE) designation is part of an international group of recognized professionals who provide seasoned, objective advice on real property and land-related matters. Only 1,100 practitioners throughout the world carry the CRE designation and membership is by invitation only. For more information, call the Counselors of Real Estate at (312) 329-8427 or visit www.CRE.org.


GAA, General Accredited Appraiser
The GAA designation is awarded to appraisers whose education and experience exceed state appraisal certification requirements. For more information, call (800) 874-6500, ext. 8393 or visit www.Realtor.org.


GREEN Designation
The NAR GREEN designation is the definition of green professionalism, excellence and leadership for today's real estate practitioners. Specifically designed to address the educational needs of practitioners in residential, commercial and property management markets, this training program is a true cross-over designation and the only green designation recognized by NAR. For more information, e-mail greendesignation@Realtor.org or visit www.GreenResourceCouncil.org.

GRI, Graduate Realtor Institute
Realtors who opt for an enhanced level and solid foundation of residential real estate knowledge choose to earn the GRI designation.


PMN, Performance Management Network
The Performance Management Network (PMN) gives Realtors real-world skills, know-how and tools to stay on top of the changing market. The curriculum includes: negotiating strategies and tactics, networking and referrals, business planning and systems, personal performance management and cultural differences in buying and selling. For more information, call the Women's Council of Realtors Education Department at (800-245-8512 or visit www.WCR.org.


RAA, Residential Accredited Appraiser
Certified residential appraisers who want to increase their visibility pursue the RAA designation, which is awarded to appraisers whose education and experience exceed state appraisal certification requirements. For more information, call (800) 874-6500, ext. 8393 or visit www.Realtor.org.


SRES, Senior Real Estate Specialist
The SRES Designation program trains Realtors to serve the specialized real estate needs of clients age 50+. For more information, call (800) 500-4564 or visit www.SeniorsRealEstate.com.


SIOR, Society of Industrial and Office Realtors
Individuals certified with the SIOR designation are top producers in industrial and office real estate brokerage. SIOR's network includes more than 2,800 members in 480 cities in 20 countries on six continents. The Society's mandatory recertification requirement assures clients of the designee's excellence in the fast-changing commercial brokerage field. Contact SIOR Membership at (202) 449-8200 or visit www.SIOR.com.


Certification Programs

At Home With Diversity Certification
A ground-breaking professional education initiative designed to provide America's Realtors with training and tools to help expand homeownership opportunities for more Americans. AHWD certification relays to the public that those certified have been professionally trained in and are sensitive to a wide range of cultural issues inviting a wider volume of business from a greater variety of cultures. For more information on this course and its business principles, visit www.Realtor.org or call (202) 383-1201.


e-PRO is a revolutionary training program presented entirely online to certify real estate agents and brokers as Internet Professionals. The National Association of Realtors is the first major trade group to offer certification for online professionalism. For more information, visit www.ePRONAR.com.

REPA, Real Estate Professional Assistant

REPA is a comprehensive certificate course that provides an intensive introduction to the real estate business and to the specific ways support staff can become valuable assets to their employers. For more information, visit www.Professional-Assistant.com.

Resort & Second-Home Markets Certification
The RSPS is a certification for Realtors focusing on resort and second-homes markets. For more information, call (312) 329-8393 or visit www.Realtor.org/resort.

Transnational Referral Certification

Realtors who earn this designation are versed in integrating international referrals into their business plans. The Transnational Referral Certification demonstrates that the Realtor understands the procedures of the Transnational Referral system and has pledged to follow a code of conduct in business dealings. For more information, call (800) 874-6500 ext. 8412 or visit www.Realtor.org/cipshome.