7801 Deercreek Club Rd., Jacksonville, FL 32256

Gold Key Certification

Excellence In Professionalism

Gold Key Certification

The Importance of making a professional impression


Professionalism and quality customer service are the keys to success in the real estate industry, so be sure to add this certification to the top of your achievements. 

“The Gold Key class is such a fun class to teach because we really take the full day to connect the dots on how to use professionalism to make more money. We are always striving to have higher satisfaction ratings from our customers, but we don't always know how to go about it. This class takes your business to the next level, and so many of the students get great ideas and pages of notes from the class. I always look forward to seeing their businesses thrive from the new strategies they implement from what they have learned.” Cynthia DeLuca, instructor 

The purpose of the Gold Key course is to enlighten participants on the “keys” to being successful in the real estate industry. This class assists REALTORS® in gaining a higher degree of professionalism and provides them with a broad general knowledge of how to succeed. The Gold Key certification course is beneficial to both new and seasoned REALTORS®. Those who are new to the profession attain a greater level of expertise, while experienced REALTORS® often discover the class to be the perfect refresher course. 

Through this class, participants gain an understanding of what consumer surveys say about REALTORS® and their quality of service and professionalism. Specifically, students will: 

  • Discover five ways to improve their customer service
  • Learn how training and accountability increase professionalism
  • Learn how to meet or exceed buyer and seller expectations 
  • Know what it takes to set themselves apart from other agents
  • Learn how to deal with difficult customers without losing the deal
  • Learn how to adapt in order to meet the standards of buyers and sellers
  • Learn how to redefine their skills to understand current disclosure issues
  • Learn how risk management increases professionalism
  • Learn to evaluate circumstances that motivate customers to buy and sell
  • Learn to establish standards that aid in providing professional services throughout the transaction, from start to finish

In short, this course will equip REALTORS® with the tools and knowledge for establishing relationships with their real estate colleagues, affiliated business partners, and customers that will last a lifetime.




“I think the class really helped me understand what is needed to become a true professional. It was interesting to see what things I needed a refresher on as well.”— Anonymous

“This should be required for all agents! It’s like a capstone to everything we have experienced but haven’t necessarily been taught in our pre/post-license classes.”— Anonymous

“It’s amazing to learn what you thought you knew and didn’t. All licensees should be required to take this course in depth and pass it.”— Anonymous

“When I wearmy Gold Key pin,my clients know immediately that I adhere to the highest standards of what a REALTOR® symbolizes. It shows them that I will give them that kind of service, and that this is my commitment to them.” —Fresa Alejo-Jones REALTOR®




NEFAR members: $75
Non-members: $100


Course Schedule:


March 3, 2022 - CLOSED
8:00AM - 5:00PM
NEFAR Resource Center (Headquarters)

September 8, 2022 - Register Here
8:00AM - 5:00PM
NEFAR Resource Center (Headquarters)

November 16, 2022 - Register Here
8:00AM - 5:00PM
NEFAR Resource Center (Headquarters)








Cynthia DeLuca

A renowned real estate instructor and expert in her course material, Cynthia DeLuca serves as an instructor for the Northeast Florida Association of REALTORS®(NEFAR), the Orlando Regional REALTORS® Association (ORRA) and Florida Realtors®. A REALTOR®, property manager, educator, and author, Ms. DeLuca has personally sold thousands of properties, managed more than 135 REALTORS®, taught tens of thousands of real estate agents and brokers, and has written three books on real estate. Her newest volume, “The Standout Agent,” quickly climbed to the top of the best-seller list on Amazon. She has been featured in both Florida Realtor® magazine and has been honored with the prestigious Florida Realtors® Educator-of-the-Year award.